AWD Bearings, a distinct turnaround of 23.21% increase in the wake of global economy

Effected by American subprime crisis, RMB appreciation, credit tighten, and material cost rising, since this year, local export-oriented companies are seriously impacted and some are bankrupted or stop the production.

While we also receive other feedback that by the end of Oct., Wuxi Wanda has an increase of 23.12% compared with the same period of last year and has finished the annual sales target by 96.22%. What’s more, the subordinate factory and local sales have already finished the annual target.

Based on such difficulty situation, how does Wuxi Wanda realize the increase? We interviewed the manager of marketing dept., Mr.Greg Cheng.

( J- jourlist; G- Mr. Greg Cheng)

J: Nice to meet you, Mr.Cheng; and congratulations to the achievement of WD this year.
G: Thank you.

J: Would you please briefly introduce how WD could achieve such success in such serious economic circumstance.
G: Firstly, we have a clear market orientation. The most of WD customers commit to replacing world top-class brand, which could greatly save the cost of the end users. With a stable quality level and relative higher cost performance, we got a higher satisfaction degree and better royalty from our customers. Even we entercountered the raw material increase and RMB appreciation, our customers is more easier to accept the price increase.

Secondly, together with our global sales parterners, WD try to develop the new market and new products, at the same time we also enforce the local market developing. Then besides the exsited business, we succeed in exploring new business.